Netflix Marquee
Reactive Billboard
We wanted to create a piece of advertising that could change at the speed of culture. We built the marquee to react as a brand, but also as a space to highlight our content and characters. It’s been quite the conversation.
It all started with this billboard on Sunset Blvd
It helped us launch one of our biggest titles ever
And bring a little scare to the Halloween season.
It also allowed us to expand our conversation to social… and across the globe.
