Netflix Kids
Up until recently, all of the Netflix Kids and Family properties looked completely different. Netflix Kids had no unified look and feel. Our challenge was to unify Netflix Kids & Family identities to create a seamless consumer experience on and off product that is definitively Netflix
Kids Brand Elements
We created Netflix kids to feel like a safe, fun version of Netflix on and off platform. The white rounded letterforms, colors, and streams elements are present throughout all the kids properties and extend into the social properties of family, jr, and teen.
Netflix Kids + Family Ecosystem
It wasn’t just Netflix Kids, but the entire Netflix Family universe that we took on. It all needed to feel like part of the same Netflix family.
